Amitabh Bachchan to meet fans virtually with AI, deets inside!
We already know that last year, the Delhi High Court ruled in favor of Bollywood megastar Amitabh Bachchan, securing his voice, image and personality rights. With this favorable ruling in hand, Bachchan is now set to introduce his digital avatar to interact with fans directly, and he’s teaming up with Ikonz, an IP monetization platform, to do it. Through the application of generative artificial intelligence (AI) technology, Bachchan’s digital avatar will serve as a virtual manifestation of himself, enabling a novel and immersive experience of connecting with his extensive fan base in real time. Under the exclusive management of Ikonz, Bachchan’s digital avatar will redefine the concept of engaging with fans.
T 4688 – My great privilege and honour to be holding hands with IKONZ – the future !!
— Amitabh Bachchan (@SrBachchan) June 26, 2023
As part of the deal, Bachchan has also acquired an undisclosed stake in Ikonz, solidifying his commitment to collaboration and the future of interactive entertainment. Expressing his interest in emerging technologies, Bachchan said, “I am intrigued with the way technology is evolving. One such is generative AI. I am happy to be a part of an amazing thing”.
The introduction of Bachchan’s digital avatar marks a significant step forward in the entertainment industry’s use of AI technology. Generative AI is a form of machine learning that allows AI systems to create new content and generate unique experiences that were previously impossible. By leveraging this technology, Bachchan’s digital avatar will be able to interact with fans in ways that were once unimaginable, creating a new level of engagement and entertainment.
The partnership with Ikonz is also a testament to Bachchan’s forward-thinking approach to technology. By investing in emerging technologies and collaborating with innovative companies like Ikonz, Bachchan is positioning himself at the forefront of the entertainment industry’s digital transformation.